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"The most fascinating
business humanist"

lmnt® is a brand semiotic expert that conducts in-depth research, creates and executes the better ideas for solving branding problems. Our purpose is to spread the messages to inspire all experience the signification well-being.

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CREATING AND INNOVATING BRAND ELEMENTS, WE STRIVE TO FIND OUT BRANDING CODES OF THE MARKET. THE CODE IS CRUCIAL TO UNDERSTAND HOW THE ELEMENTS CAN BE COMBINED TO BUILD UP THE CUSTOMER EXPERIENCES. WE SUPPORT OUR CLINETS TO SHOW THEMSELVES WITH THOSE EXPERIENCES.

hi :-)

this is our belief.
We are looking for brands with inspiring messages to make our community better than before. We study the structure of knowledge on brands, i.e., their history, messages, identity, vision as well as their ethics. What we sought throughout the brands are significant elements. We believe the power of these elements well enable citizens to become more aware, intelligent and prepared, not to be deceived by companies or capital. We strive to help people to escape the cave of misleading perception. lmnt company focuses on the basic elements of a brand, enabling it to discover an essential way to evolve and to effectively engage with consumers. We believe a brand is just a language of capital that’s suggesting a better way to live a life.

 

In memory of Roland Barthes.

2017

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| Consumer Research         

| Brand Evaluation

                     

               | Brand Identity Strategy   

                          | Brand Portfolio Strategy 

                                | Brand Nomenclature

   | Customer Journey Analysis

   | Brand eXperience Planning

                             

                    | Brand Lecture

                                          

                        | Creative Talkshop     

| Conception

| Brand Philosophy 

                                  

| Brand Elements Design

- Verbal Design

     Name  Story  Slogan  Sales Talk

                   

    - Non-Verbal Design

            Logo  Web  Film  Space Identity

      

| Annual Brand Management

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"IXET"

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"365 ILJANG"

"hidden hour"

"BoldWorks"

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You can reach us via the following, We'll give you a prompt response asap.

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Done! Thank you! :-)

"We are conducting in-depth research, creating and
implementing the better ideas for solving branding
problems, to be the most fascinating business humanist.
Our purpose is to spread the messages to inspire all
experience the signification well-being."

GDA Award
iF Award
Reddot Award
최장순, 본질의 발견
최장순, 기획자의 습관 1판
최장순, 기획자의 습관 특별판
최장순, 기획자의 습관 2판
최장순, 기획자의 습관 3판
최장순, 의미의 발견(세종 우수도서)
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LMNT가 일하는 방식

LMNT CREW

LMNT COMPANY

Kevin Choe

Jay Noh

Min Han

Marco Ahn

서울시 마포구 동교로 19길 20, 엘레멘트컴퍼니

Good Kim

Simon Kwon

Bestiron Choi

Wise Park

Reason Hwang

New Shin

대표 디렉터 : 최장순

Yerim Ghimb

Sunny Kim

Seh Kim

비즈니스 x 브랜드 x 인문학 x 디자인 x 서브컬처

Moon Yoo

Green Kim

Mia Hong

T. +82.02.336.1887 | F.+82.02.336.1882

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Freedom is maybe an episode that would not be realized.

The door to the freedom had been firmly closed.

Even now, many people are suffering from being not free.

 

HOWEVER,

“The doors will be opened to those who are bold enough to knock.”(Tony Gaskins)

 

FINALLY,

“Freedom lies in being bold.”(Robert Frost)

 

AND,

“Fortune favors the bold.”

 

Be Bold.

You are not alone.

 

Copyrightⓒ2021 LMNT COMPANY. 

All Right Reserved.

 

Don’t be bold to plagiarize me. 

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Wish your brand be the best!
b-y-e!

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